7 BEST CONTENT
MARKETING STRATEGIES
A
content marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a
clearly defined audience - and ultimately, to drive profitable customer action.
Below are the tactics that you can use
to rock in content marketing for your
website :-
1.Building right number of target landing
pages
Targeted landing pages are the pages to which
you'll drive customers so that they can either perform some action or increase
your views and ultimately your page’s ranking !
Caution !!
The keyword to which you are applying link must be
justified to your landing page.
Landing pages have
specific benefits that set them apart from a business website and make them an
effective lead generating and
marketing tool.
Studies have shown that ...
Business websites with 10-15 landing pages tend to
increase conversions by 55% over business websites with less than 10 landing
pages. And those with more than 40 landing pages increase conversions by over
500%.
2.
Increase social media engagement of audience
Understanding..
The grouping and
targeting of prospective customers into various segments that share similar
needs, who also respond in a similar way to marketing actions is marketing segmentation. This approach allows
businesses to target customers on a far deeper level.
Segments could be arranged geographically and by gender, age, race, life stage, income, by
response and benefit or even by lifestyle, personality, interests or social
class.
Click to know how you can increase social media engagement of. audience.
3. Fuel
Your Passion With High-Quality Content
In the content marketing
we always say, “content is king”, but in reality “quality content is
king”.Quality content is evergreen; it stands the test of time and keeps people
coming back for more. It is relevant, accurate, comprehensive, user-friendly,
and answers the questions that people arrived on your page looking to
solve.Ofcourse, what is considered quality may be subjective to you and your
audience.
Good content isn’t enough any more. You need
insanely great content that’s on-strategy and stimulate action. And you need to
deliver it in a regular, ongoing program. To do that, you need to step back a
little and think about what you’re trying to achieve and who you’re trying to
motivate. This the era of Content Strategy and it will separate the pros from
the amateurs.
4. Create
Headlines Based on Emotional Keywords
To create magnetic headline, we have to target emotional keywords.
For eg, if you were trying to increase your website traffic, you'd probably google..
"fastest way to increase website traffic"
"instantly increase my website traffic"
Also, integrate specific numbers and data into your headline as it is an effective way to make your headlines more alluring to readers.
For eg, "11 ways to increase your website traffic"
A study says that 'the brain seems to believe in odd numbers than even numbers.'
5. Consistently run A/B tests
Due to constantly changing customer behaviour, we can't
stay still over the years. We should adjust our business strategies. A/B
testing is one of the most polarising methods for figuring out the best online
promotion and marketing strategies for your business. It is the process of
comparing two versions of a webpage, e-mail or other marketing assets with just
one varying element. Most importantly, it allows your audience to provide
answers. Google Adwords is the ultimate tool for A/B testing- it was made for
it!. You can measure the success of the advert variations you made with Google
Analytics. The sooner you know which method works, the better your marketing
campaign will be.
The more you know about your readers, the more precisely
you can base your content creation on them, and the more effective your whole
content marketing will be. Its time you look deeply into cross-channel audience
data. If you want to know about your target audience, you've got to do your
research. Social networks are a source of a huge amount of granular audience
data. Social media audience analysis allows you to understand which content
topics and formats are interesting to your audience.You need to make sure that
every single content piece that you put on social media and your landing pages
is aligned with your audience's interest and therefore successful in moving
users towards conversions.
7.
Distribute and Market
As distribution and marketing has become increasingly more
crucial to the success of your content. Today, considering the content
marketing space, even high-quality specified content always runs at a risk of
getting lost in the crowd .Once you are sure that you have relative content
that Entices prospects, clear doubts of people, holds the influencers and
Delivers more traffic and higher ranking
your next concern is to disseminate content to a wide but
relevant audience. There are many
Content distribution platforms , but there are three major categories - Paid media, owned media and earned media.
The moment you figure out your audience, you’ve won half
the battle of converting them into loyal customers of your company. We shared a lot of things, but the work has
just begun. It takes time,creativity, and your organisation to grow and come up
with a successful content marketing
strategy.So don’t stop and keep hustling!
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