Different Types of marketing in the market - Jexmon Web Services

Looking for an effective way to boost traffic to your site and attract more buyers?

Here are different ways of digital marketing for you -

1. Search Engine Marketing(SEM)

Search  engine marketing , or SEM, is designed to increase a website's visibility in search engine results pages especially during any google search.Search engines provide sponsored results and organic results based on a web searcher's query.Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for typical keywords. Such unique keywords help that particular advertisements to filter billions of searches and appear on top based on relevance.

2. Video Marketing

Youtube  is another  popular  avenue for any advertisers interested in giving a visual understanding of the product features through colorful vidoes.Advertisements are done in a way to suit the target audience.

3. Email Marketing

Email marketing in comparison to other forms of digital marketing tools is considered cheap. It is also a way to rapidly communicate a message to existing or potential customers. Yet this channel of communication may be perceived by recepients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and  visual appeal applied.

Look at the below email sent by Amazon to promote their newly arrived products to Amazon.

4. Social Media Marketing 

The term 'Digital Marketing' has a number of marketing tools/components embedded as it supports different channels used in and among these , comes the Social Media. When we use social media channels (Facebook, instagram, twitter, LinkedIn, etc.) to market a product or service, the strategy is called Social Media Marketing.

5. Content Marketing

Content is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to -

• Attract attention and generate leads
• Expand their customer base
• Generate or Increase online sales
• Increase brand awareness or credibility
• Engage an online community of users

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