Advantages of Digital Marketing - Jexmon Web Services

Here are top 6 Advantages of Digital Marketing over Offline Marketing

1. Cost

Digital Marketing Vs Traditional Marketing

The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large  established communities. Advertising online offersbetter returns than in other media.

2. Measurability

Online advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response, how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view.This helps online advertisers improve their ad campaigns over time.

3. Formatting

Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey

images, video, audio, and links. Unlike many offline ads, online ads also can be interactive. For example, some ads let users input queries or let users follow the advertiser on social media. Online ads can even incorporate games.

Increases audience rapidly

4. Targeting

Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences. Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitions exposures and provide adequate time gaps between exposures.

5. Coverage

Online advertising can reach nearly every global market, and online advertising influences offline sales.

6. Speed

Once ad design is complete, online ads can be deployed immediately. The delivery of online ads does not need to be linked to the publisher's publication schedule. Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts.